Coole Swan is proud to be featured in an article for Booze Business.
This is a very interesting blog created by Arthur Shapiro that comments on the marketing trends in the wine and spirits industry but focusing on the people that make the business and in telling their stories. On how to build a successful brand, how to create the image of a brand and about product excellence.
In this article, Arthur talks a little about the back story of Coole Swan, about the brand´s past, present and future, as well as giving his personal takeaway about the drink – thank you Arthur, for your kind words.
You can check out the full article here: https://www.boozebusiness.com/coole-swan-a-whiter-shade-of-cool