We have spoken about the inspiration of the name Coole Swan many times before, however we have never revealed the full story of how our name was born.
David Gluckman (one of the founders) was the mastermind behind the name when Coole Swan was created a little over a decade ago. He said it ‘’took up more time than anything else he did on the development of Coole Swan and involved many agonising moments’’. That was the price of creating something totally different, unlike any other cream liqueur in the world.
In his book “That s*it will never sell”, David says the first inspiration came on a drive from Cavan to Dublin airport where he saw ‘’the most magnificent rainbow’’. He said “it seemed to fill the sky and the colours were bright and vibrant’’.
He believed it was a sign from somewhere. So, Rainbow became his recommendation for this new premium cream liqueur. Rainbow was used on the first bottle design and was even put into focus groups in London and Dublin. However, it did not stick so it was back to the drawing board for David.
David goes on to say that one evening in Dublin airport, while still searching for inspiration for a name for this new cream liqueur, he picked up a paperback book of Yeats’ poetry. He says, ‘’brand naming isn’t always a logical or deliberate act, it is often the outcome of a happy accident’’.
This was certainly the case with Coole Swan, as he discovered one of Yeats’ most famous poems, The Wild Swans at Coole. A happy accident led first to Wild Swan and finally rested on Coole Swan.
In his poem, Yeats writes about finding everlasting beauty in an ever-changing world – just like our wonderful Irish Cream Liqueur. Coole Swan is an eternal beauty.
Our signature white bottle – It was clear Coole Swan had to stand out from the crowd, not blend in with the conventional brown bottles cream liqueurs traditionally come in. It was discovered that white frosted glass, would provide the protection needed against ultra-violet light – this protection is the main reason traditional cream liqueurs are bottled in brown glass.
The shape of the bottle – The inspiration for the shape of the bottle came from a 19th century Victorian milk bottle, discovered by another one of the founders, Adrian Walker.
The bottle tells a story – the small picture on the front of the Coole Swan bottle is an artist’s impression of the lake at Coole Park that inspired the poem The Wild Swans at Coole. Instead of the traditional ‘Serve cold’, ‘Beautiful chilled’ was used. On the back of the bottle, we added a detailed description of all our ingredients – why not? We wanted to show our pride in the product and its utterly mouth-watering recipe. Do you see where this is going?
Everything about Coole Swan had to have meaning, we never wanted to blend in with other cream liqueurs, we wanted to stand out from the crowd. ‘Made only in Ireland’ was put on the front label. A statement of quality and a claim not many others can make.
Lastly did you catch the cat on the back of the bottle? The cat that got the cream?