“If you don’t have any money, the stuff in the bottle has to taste amazing.” – David Gluckman “That s*it will never sell”
We all know that cream liqueurs are a taste category.
As with everything you buy you have a choice if you want to go mainstream or buy a more premium product, and you will know the difference when you taste it.
For example, Godiva chocolate versus Nestle chocolate. Godiva offers a more premium, better-tasting chocolate to the consumer. This is what we do with Coole Swan – we offer the consumer a better tasting cream liqueur that is obvious from your first sip. Do you think you could tell the difference between a premium vodka and a mainstream vodka? With a premium cream liqueur and a mainstream cream liqueur, they are worlds apart.
With Coole Swan, the objective was to engineer a real difference. David Gluckman (one of the founders) said the strategy was “based on judgement rather than lots of research… We wanted to look different… And our product had to taste better.”
At Coole Swan, we pride ourselves on the fact that our cream liqueur is an entirely natural product. It is a gorgeous, appetising creamy white. There is no caramel, no colourants, no additives. Our cream comes from our family farm in the Boyne Valley County Meath, where our cows graze the luscious green grass year-round – the finest cream in Ireland.
With no additives or sweeteners, Coole Swan is 30% less sweet than other brands.
As David said, “We accepted that we couldn’t be all things to all people. We would court a smaller, more discerning following… To survive in the predatory marketplace ‘out there’ we had to deliver a superb product.”
Coole Swan ingredients are of the highest quality. The best varieties of each ingredient are used – Belgian white chocolate and the most superb single malt Irish Whiskey.
The finest single malt Irish whiskey was chosen that is soft and smooth to blend seamlessly with the chocolate and cream, but confidentiality does not allow us to reveal its name.
These finest ingredients were combined and tweaked a little more, then 231 combinations later, it was love at first taste and that recipe is what is still in production to this day.